Case study on British Broadcasting Company (BBC) Essay

Case study on British Broadcasting Company (BBC) - Essay Example The BBC or the British Broadcasting Company is the leading broadcasting association in the world. It is a community service broadcaster recognized by a Royal Charter and funded by the households who pay the license fees. The proceeds from the license fees are used by the BBC to provide services that include eight national television channels along with other regional channels, ten radio stations at the national level, forty radio stations at the local level and a wide-ranging website. Services are broadcasted by the BBC through the radio, the television, and also online, providing news and information to its customers on 32 different languages. These are funded by grants provided by the government and not from the fees obtained from licenses. BBC worldwide is the commercial arm of the BBC. The profits earned from the BBC worldwide are returned to the BBC which in turn gets invested in new programs and services (BBC, 2011). The study of this case includes a research and analysis on on e of the largest media company in the world. For this purpose the British Broadcasting Company has been chosen as the organization for study. The report would look into the aims, objectives and strategies of the company, the history and the organizational structure of the company, the company’s media activities related to the wider media framework, its funding and accounting details, employees and their different roles played in the organization as well as the career prospects, the public relations maintained by the company, a SWOT analysis of the organization thus analyzing the strengths, weaknesses, opportunities and threats represented by the company, and the future planning and prospect of the organization in the media industry. Aims and Objectives of the Organization: Mission of the company: The mission of the company is to â€Å"enrich people's lives with programmes and services that inform, educate and entertain† (BBC, 2011). Vision of the company: The vision of the company is to â€Å"be the most creative organization in the world† (BBC, 2011). Values of the company: (BBC, 2011) The company believes that trust is the basic foundation of the company. The members of this organization believe to be autonomous, unprejudiced and truthful. The main focus of the company remains on its audience whose satisfaction counts the most for the success of the organization. Quality and delivery are given utmost value as the company takes pride in the value that it provides. The most important feature of the

The Insight About Hamlets Elusive and Mysterious Character Essay Example for Free

The Insight About Hamlets Elusive and Mysterious Character Essay Hamlet’s famous and memorable soliloquy, â€Å"To be, or not to be,† provides us with insight on the different emotions Shakespeare places into Hamlet’s character. This soliloquy is spoken by Prince Hamlet in Act III, scene I, lines 62-96. It is arguably one of the most famous speeches in English literature and reflects many important themes of the play, Hamlet. Through this soliloquy, we discover several aspects of Hamlet’s mysterious and elusive character. The three main themes that show us more into Hamlet’s character are his question of whether he should commit suicide, his uncertainty of the afterlife, and his logical â€Å"in the moment† decision making. Will suicide be the correct path to take? The first and most legendary line of this soliloquy, â€Å"To be, or not to be†¦Ã¢â‚¬  (III. i. 62), Hamlet discusses possible suicide. He is faced with the question of whether he should commit suicide in the cruel world he lives in. He wonders if it is better to suffer through all the brutalities of the world around him, â€Å"Whether ‘tis nobler in the mind to suffer† (III. . 63) or end them by simply killing himself. Hamlet has the right to contemplate this question. He has been betrayed by many he loves and sees no point in living or being around disloyalty anymore, however, he knows he must stay alive to avenge his father’s death. This gives us a better look at Hamlet’s elusive character because we see how faithful he is, especially towards his father. He has many thoughts of taking his own life but knows he must be strong and retaliate for the death of his father. The uncertainty of an afterlife In the soliloquy, Hamlet initially believes that suicide will stop his suffering but rethinks the idea and realizes he is uncertain of what might happen to him after he takes his life. Hamlet knows the easiest thing for him to do at this point is commit suicide but contemplates the idea because he wonders what might come of him in the afterlife, â€Å"the dread of something after death†¦the undiscovered country† (III. i. 84-85). He explains a list of his miseries and elaborates on the idea that â€Å"the dread of something after death† (III. i. 84) makes one live with their suffering rather go onto a more miserable afterlife. Hamlet’s elusive character is scared of death but also the living fear of the ultimate unknown. Although Hamlet is uncertain of what may occur after life he is part of the Protestant church which believed at the time that there was indeed a heaven and hell. Hamlet realizes the idea of the dreadful after life means he cannot end his own life, which shows how strong his character is to be able to live with his agonies. Logical Thinker Hamlet’s elusive character is unwrapped even further as we see his ability to think logically at times of distress. Hamlet wishes to commit suicide however questions the consequences, â€Å"to be or not to be-that is the question† (III. i. 62). When the thought of suicide first appears in Hamlet’s mind, he does not immediately follow his wishes and kill himself. He contemplates this thought and rethinks the idea immensely. Hamlet’s melancholy character, which works frantically to find a solution to his pain clashes with his logical intellect. Ultimately, Hamlet makes the right decision by not committing suicide. Throughout this soliloquy, â€Å"To be, or not to be,† Hamlet questions his life on earth. He is not sure if he wants to live any longer and has many thoughts of ending his life. He wishes to be loyal to his father and avenge the death of him. He is also unsure of what evil things could become of him in the afterlife due to his religious beliefs. Hamlet is very logical in his decisions. In the moment, he wishes to no longer live but his elusive intellectual brain tells him he must not end his life. After much contemplation, Hamlet decides not to kill himself. This reveals the logical and intelligent quality of Hamlet’s mind.

Toni Morrison and Charlotte Perkins Gilman :: comparison compare contrast essays

Toni Morrison and Charlotte Perkins Gilman    In this age of electric cars, flying machines, and Chinese take-out, it is easy to let certain every-day flaws slip past us.   Take for example language.   What percentage of American's say "I don't got any money" when in reality they don't have any money?   Sure it's just a minor flaw, a minute blemish that could easily pass unnoticed.   But, what about the next person who says, "I ain't got no money."   Is there a limit?   Is there a limit to how badly language can be mutilated, destroyed, or is death the ultimate confinement?   Nobel Prize winner, Toni Morrison, expresses her disgust and fear of such a death in her 1993 Nobel Prize Lecture.   She tells the story of an elderly blind woman whom is known and respected in her community for her wisdom and knowledge.   Morrison explains that "Among her people [the old woman] is both the law and its transgression" (Morrison 1993).   On one occasion, the woman is approached by some young people who are intent on taking advantage of her blindness.   They say, "Old woman, I hold in my hand a bird.   Tell me whether it is living or dead."   After some time the woman replies, "I don't know.   I don't know whether the bird you are holding is dead or alive, but what I do know is that it is in your hands. It is in your hands." (Morrison 1993)   Morrison interprets the bird to be language and the woman to be a practiced writer.  Ã‚   Morrison states that "[The woman] is worried about how the language she dreams in, given to her at birth, is handled, put into service, even withheld from her for certain nefarious purposes.   ...She believes that if the bird in the hands of her visitors is dead, the custodians are responsible for the corpse" (Morrison 1993).   The woman is aware that language, her very way of communicating with the world, her sole instrument of expression in modern society, is dying.   As language continues to die, the woman and her medium for expression become increasingly confined, with death as the final outcome.   She is shackled and detained by her inability to halt the holocaust, the complete and utter desecration of the language she loves so much.

Star Jones :: essays research papers

Starlet Marie Jones was born on March 24, 1962 in Badin, North Carolina. She lived there with her grandparents while her mom and dad finished college. Then at the age of six, Jones and her sister moved to Trenton, New Jersey, to live with their mom. After moving to New Jersey, Star started to shine in school. She always held the top grades throughout school and after graduating from a parochial school she enrolled in the American University in Washington, DC. While at American, Star sang in the gospel choir and joined Alpha Kappa Alpha, a very prestigious African-American sorority. She was a popular student on campus and was given the nickname of â€Å"Star.† It was at American that Jones was diagnosed with inoperable tumor and given nine months to live. She didn’t want to believe the news so she went and had a second opinion. It was discovered that the tumor was indeed removable and it was removed. She went on to graduate from the University of Houston's law school and then passed the New York State bar exam the first time around. She then got a job at district attorney's office in Brooklyn. After three years with the district attorney, she started handling violent crime cases, gaining quite a reputation for nabbing stiff sentences for offenders. While working with violent crimes she was promoted to Senior Assistant District Attorney. She’s most remembered as her work on the â€Å"Bicycle Rapist† case in which she won a 66-year prison term for the offender. In 1991, she landed a job as a part-time legal commentator for Court TV. In 1992, she had a contract with the Today Show as their legal correspondent. She managed to land â€Å"hard-to-get† interviews with some of the most famous people in the world including Mike Tyson. Those interviews are what led to her getting national fame. She also gained respect for her reporting on such trials as O.J. Simpson and Lorena Bobbit. Star Jones was soon given her own television courtroom show called Jones & Jury where she played host/judge and the audience played the jury. Her biggest break came in 1997 when she became one of the hosts on ABC’s The View. Her stint on the view has given her the opportunity to expand her views and comments on various ranges of topics. Not only is Star a famous talk show host, but she’s a best selling author as well as an actress.

Politics, Policy, and Change in Nigeria Essay

Volumes have been written on the subject of politics, policy, and social change. In this section, I will offer nothing more than simple facts, plain arguments, and ‘common sense. I will emphasize the important roles of leadership and group cohesiveness to effect change. Because the direction of change in a society depends on the manner in which resources are mobilized by the leader, and the attitude of the people toward change. The ruler must be concerned with the needs of the ruled, and must strive to gain their support. But with long-standing ethnic prejudice in a multi-ethnic society such as Nigeria, this has not been very easy. The concept of politics is diverse. Aristotle and Plato defined politics as a concern with general issues affecting the whole community. This involves the pursuit of the public interest, the operation of the state, and the formulation and execution of public policy. Contrasting public concern with private matters, they viewed the public concern as morally superior. Thus, political leaders have the responsibility to conform to constructive ideas and actions with â€Å"perfect goodness† (Andrain 1975, pp.12-20). In addition, It is the art or science concerned with winning and holding control over a government. It involves competition between various interest groups (parties) or individuals for power and leadership in a government or other group. The winning party guides or influences policies, and the distribution of resources in that polity (Dike (forthcoming) August 1999). In other words, politics does involve the struggle for power and wealth – that is, the production, distribution, and use of scarce resources. Historically, some leaders have sought the common good and others a private good. But without the ‘politics of virtue’ (that is, doing what is right), a leader may not bring about the necessary changes that would benefit the general public. How does one differentiate actions that are for common from those that are for private? The effects of a particular policy decision are the determining factors. The process of making and implementing decisions involves cooperation and competition, both of which may lead to social change. As many writers have noted, many factors are involved in social change; no single factor can adequately account for it (Lauer 1982, p. 37). And as a society, our needs can be fulfilled only through the cooperative efforts of everyone. Change or social change is defined as â€Å"significant alteration of social structures.† And social structures here mean the â€Å"patterns of social action and interaction,† which include norms, values, and cultural phenomena (Moore 1967, p.3). Others have defined change as â€Å"variations or modifications in any aspect of social process, pattern, or form;† it is also â€Å"any modification in established patterns of inter-human relationships and standards of conducts† (Fairchild, ed. 1955, p.277, as cited in Lauer 1982, p.4). As we have seen, change can start anywhere. In fact every system is to some extent altered by changes in any of its parts. Given our leaders’ penchant for corruption, Nigerians are cautiously optimistic about the positive changes that are presently taking place in Nigeria. And since what has been on the minds of the world is that Nigeria is bad, we have to get our act together. After that we can say to the world, ‘You held me in contempt, now look at me. Am I so contemptible?’ (Allport 1979). Can the present political leadership maintain the tempo of positive social re-engineering going on in the nation? For any intended change to occur in a society the people must be convinced by the leaders that such a change is both possible and desirable. Hence the need for systematic set of ideology that reflects the feasibility and desirability of particular change. Ideology interprets the past, make meaningful the present, and portray an ideal future. Lack of political ideology is a serious problem in Nigerian politics. Strangely, some politicians are known to have discounted the importance of ideology in politics. And since some of them are not committed to politics or democracy ideologically, they tend to waffle on issues. Consequently, nobody is held responsible for any policy failure in the society. For our politicians to behave, we should device means to hold them responsible for their actions or in-actions. In an educated and politically mature society the vote is the ultimate weapon of the people. But we must positively change our personal attitudes to be able to change the social structure. â€Å"For in part, at least, the structure is the product of the attitudes of many single people† (Allport 1979, p.507). Why is good value and virtue essential for the survival of a polity such as Nigeria? Can a leader successfully govern a vibrant society without an ideological compass? Policies and decisions constitute a crucial part of political leadership. Usually when the majority of a population refuse to accept certain policies as binding, this would move committed leaders to make changes in the various parts of the system: the content of the policies, the ruling personnel, the governing structures, or even the society over which the policies have jurisdiction. This is a democratic process that Nigeria should strive to adopt, if it needs to survive as a democratic nation. In a democracy there is no room for arbitrariness. Policies must be debated, and exhaustively too before implementation. To underscore the feelings of many well-meaning Nigerians, we cannot afford to fail this time around. Policy represents a set of decisions taken in response to specific problem. Some good examples are the recent actions of President Obasanjo: the setting up of a panel to probe the human rights abuses since 1993; to probe abandoned projects since the mid-1970’s; the termination of the contracts and the major appointments made by the Abubakar military regime. Justice Chukwudifu Oputa is the chairman of the human rights panel, while Alhaji Iguda Inuwa is the chairman of the committee on abandoned projects. Let’s not neglect the present favorable and inviting period in Nigeria. Instead of gazing at each other with ‘suspicious or doubtful curiosity,’ let’s unite and expose those who have dragged us to the mud. The civil rights panel will identify the persons involved in the various abuses, the nature of the abuses, and the policy responsible. It will also recommend measures to ameliorate the problems and formulate strategies to forestall incidence of human rights abuses in the society in future. All these policy actions have drawn praises from within and outside Nigeria. However, all these probes will not have the desired effects if their recommendations are not implemented. Legal action, proper reparation, and exposure in the press may be the better ways to curb corruption, and moderate social discontent. Perhaps nothing frightens politicians more than chastisement in the press. President Obasanjo’s boldest policy decision so far has been the retirement of 149 political-senior military and police officers – an apparent purge of those who participated in the autocratic and atrocious regimes of Generals Babangida and Abacha. His spoke person, Doyin Okupe, was quoted as saying that â€Å"In future, all officers of our armed forces must recognize that the ultimate reward for participating or benefiting from coups will be premature or forced retirement from service in the minimum† (Cindy Shiner, June 16, 1999). Nevertheless, I would recommend death sentence as the minimum punishment for benefiting or participating in military coups in future, and for the politicians who should conspire with other government officials to loot the national treasury. There should be no sacred cows here. Any person found guilty after a due process should be given the stated punishment. The consistency and enforceability of this consequence will ensure discipline and professionalism in the Armed Forces. It will also guard against the excesses of our civilian politicians – many of whom are in office to acquire wealth illegally, and not to serve the public. In particular, this will ensure the survival of democracy, and an antidote to corruption in Nigeria. For the actions to be legitimate, the Congress should haste and insert the appropriate provisions in our constitution. Corruption is widely known as the bane of Nigeria. This construct, corruption, has been defined as â€Å"†¦a behavior which deviates from the formal duties of a public role because of private [gains] – regarding (personal, close family, private clique [cohorts], pecuniary or status gains; or violates rules against the exercise of certain types of [duties] for private [gains] – regarding influence†¦Ã¢â‚¬  (Nye 1967, p.419). In fact, many writers have noted that it is probably the only viable industry in the society (Dike, forthcoming, August 1999). This covers â€Å"grand† corruption, at senior levels, and â€Å"petty† corruption, when junior officials take facilitation payments. The abysmal failure of military rule and our previous civilian administrations is associated with huge corruption in the state and the economy. Like other problems in the society, this essay cannot fully address the problem of corruption because of its limited focus. As Kofo Awosika pointed out in his recent piece â€Å"A President’s responsibilities†: â€Å"People are poor because they are being denied access to opportunities. People steal because they are hungry and destitute. People are hungry and destitute because they cannot earn wages. They have no wages because they have no work. They have no work because they have been retrenched. They have been retrenched because industries cannot cope with their wage bills. Industries can not cope with their wage bills because production costs have increased. Production costs have increased because our infrastructures have died. [The infrastructures have died because the funds meant for their upgrading, repairs, maintenance and installations of others meant for the common good end (up) in private pockets]† (The Guardian, June 17, 1999). President Olusegun Obasanjo must not stop at his first salvo. The people’s enthusiasm and interest in the administration should not be allowed to die down. He should establish a forum for people to voice out dissent on controversial issues in the society, and procedures under which ordinary citizens can sue for any infringement on their civil rights. More importantly, a general public sector reform is apropos. Reform here refers to large-scale and comprehensive change in the role, structure, values, staffing, or size of the public sector. This should also involve privatizing our ill-managed government corporations, and contracting out services in the domain of inefficient and corrupt corporations to the private sector for greater efficiency and accountability. International blueprint in the process could be adopted, but it should be adjusted to meet local conditions. The struggle for survival As psychology has noted, to redouble one’s efforts is a healthy response to an obstacle. For Nigeria to survive as a nation, we have to remain vigilant and intensify our efforts in areas of deficiency. And our ‘value-violators’ should be punished. In addition, our negative frame of references (e.g. the advance fee fraud – â€Å"419†) that are anchored in our social environment should be dismantled. We should be realistic in our struggle for survival, because the world is watching. President Obasanjo should wage war on ethnicity and nepotism, which are inimical to the unity of this great nation. This does not mean that groups would not retain their identity and work for their progress. But this should not be carried out in a manner that would undermine the unity and stability of the nation. And in future politicians who are pandering to ethnic interests should be rejected at the polling boot. It is imperative that Nigeria is re-structured into a mobile society; a nation where one could live in any state of his choice, secure employment at the state and local levels without limitations, and participate meaningfully in the affairs of the community of his abode (see Umez June 11, 1999). And ‘hard work, good skills and intelligence’ should be rewarded strictly on merits, without regard to ethnicity and religion. This will help to tame the dangerous trend of ‘brain-drain’ in the nation. It will also motivate people to give their undivided loyalty to the central government. At last, this will mean unity and the establishment of a common identity for Nigeria. But given Nigeria’s cultural diversity, this may not be an easy undertaking. Instead of setting up programs to encourage national unity, our leaders are dismantling or weakening the few programs that are in place. For instance, the recent reduction of the age group for prospective ‘youth service members’ from 30 years to 25 years by General Abubakar is a step toward scrapping the program. The National Youth Service Corps program was designed by General Yakubu Gowon after the civil war to foster national integration and reconciliation (The Post Express, June 11, 1999). One problem with our leaders is policy instability. We need more programs like the NYSC to facilitate and encourage inter-cultural interaction in the nation. President Obasanjo and his civilian administration should not allow this program to die. However, the program could be redesigned if it has not been achieving its purpose. The problem of secret cults or youth gangs in our tertiary institutions is a serious threat to the survival of Nigeria. Our universities have been turned into killing fields, instead of places of learning. The most recent incident was the killing of the principal assistant registrar at the Delta State University, Abraka (The Guardian of June 13, 1999). The congress should institute appropriate and enforceable laws against cult activities on university campuses. It is recognized that there are laws around to this effect. But these laws have either not been enforced, or they have not been effective. Unenforceable laws are only good on the book. The leader who can only give orders but cannot enforce them is not a leader by the standard of many societies. And to restore quality education in our educational institutions, the Congress and Prof. Tunde Adeniran (the recently appointed education minister), should increase funding for education and institute policies that will improve the low moral and motivation of professors and the support staff. Sound economic policies should also be instituted to diversify the nation’s mono-product economy. The diversification of the economy would help reduce Nigeria’s dependence on the outside world for her basic needs (food, etc), and lend credibility to claims that the country could someday join the ranks of superpowers. In particular, it will create employment for our burgeoning population. Among other measures to stimulate employment in the society is to give aid to state and local governments and accelerate public works. Our social problems (poverty, diseases, illiteracy, prostitution, crime, etc), are in one way or another related to the sour state of the economy. These things can all be done with proper leadership in Abuja. Economic development or growth (increase in an economy’s capacity to generate more goods and services) requires changes in human skills, attitudes, values – and people have to be formally educated; construct an economic infrastructure – basic transportation, communication, irrigation, and other power facilities; maximize agricultural productivity; increase capital accumulation – that is, tangible physical goods that will serve as means of production. These include machinery, technological innovations, buildings and equipment (Andrain 1975, pp.284-288). Therefore to survive, we need a strong ethic – to save and invest, not simply to consume; to develop sophisticated skills, with an educated and a highly motivated work force. As John Stuart Mill has said: â€Å"What a country wants to make it richer is never consumption, but production. Where there is the latter, we may be sure that there is no want of the former†¦Ã¢â‚¬ (Mill, as cited in Bartlett 1981, pp.1-2). A democratic political system seems best suited to achieve this. Nigeria has been doing poorly in these areas, despite her enormous oil wealth. For our economic revival efforts to be successful, the civilian administration should axe those corrupt and inefficient managers of our public utilities and facilities – NEPA, NNPC, NIPOST, NITEL, the Refineries, the Ports, and other establishments that are the hub of our economy. How does one justify the payment of monthly salaries to the executives of these corporations that are not performing? No serious society can afford to do that. The salaries of our executives should be tied to their productivity – that is, the effectiveness of their policies. It is imperative to understand that the â€Å"underdevelopment of a country is the result of its deficient value system and economic structure† (Chirot 1977, pp.2-3). It is equally important to understand that the key social forces that have fostered democracy in the United States and other stable democratic nations are not yet in Nigeria. Our deficiencies are many; but we must have to give democracy a chance to survive in the society. For this, the present socioeconomic re-structuring in Nigeria should be pursued with speed and sincerity. Summary Leadership commitment is essential to the survival and progress of Nigeria. The people have an important role to play too. But the people’s commitment would be difficult to secure if the leaders who are calling on them for sacrifice do not themselves make any sacrifices. To stamp out corruption in the country, Nigerians should always elect or appoint people of probity to manage the affairs of the nation. This group must analyze each situation in the society critically, in order to determine appropriate target of change, who should be involve in the effort, and what method will most likely lead to the desired outcome. The majority of Nigerians are pleased with the initial policy actions of the civilian administration. Nevertheless, we should keep an eagle’s eye on the legislature, because some of them are corrupt. Nigeria still lives in the history of the future. The way our history will be written depends upon the extent to which and the manner in which we – leaders and the people – strive to shape our future. There is a lot of unknown in the society. But since we cannot foresee what the remote future has in store for us, we can only hope for a better tomorrow. Nigeria, the world is still watching! References Achebe, Chinua (1983);The Trouble with Nigeria, Enugu, Fourth Dimension Publishers, 1983, p.1. Akintoye, Seth, et al (June 13, 1999); â€Å"Cultists At Work Again In Varsities;† the Guardian, June 13, 1999. Allport, Gordon W. (1979); The Nature of Prejudice; 25th Anniversary Edition, Addison-Wesley Publishing Company, p.507 Andrain, Charles F. (1975); Political Life and Social Change: An Introduction to Political Science, 2nd Edition, Duxbury Press, Belmont, California (1975); pp.284-288. Apter, David (1960); â€Å"The Role of Traditionalism in the Political Modernization of Ghana and Uganda,† World Politics, XII. Awosika, Kofo (June 17, 1999); â€Å"A president’s responsibilities;† the Guardian, June 17, 1999. Bienen, Henry (1993) â€Å"Leaders, Violence, and the Absence of Change in Africa† Political Science Quarterly Bartlett, Bruce (1981); Reaganomics: Supply Side Economics in Action. Arlington House Pub., 1981, pp.1-2. Bretton, Henry L. (1967); The Rise and Fall of Kwame Nkrumah. London: Pall Mall Press. Chirot, Daniel (1977); Social Change in the Twentieth Cenry; Harcourt Brace Jovanovich, Inc., New York, pp.2-3. Dike, Enwere (1990); â€Å"Nigeria: The Political Economy of Buhari Regime,† Nigeria Journal Of International Affairs, Vol. 16, No.2, pp.94-95. Dike, Victor (Forthcoming, August 1999); Leadership, Democracy, and the Nigerian Economy: Lessons from the Past and Directions for the Future.(Forthcoming) August 1999.

Andersonville essays

Andersonville essays Torture, screams, no food: These are the conditions of prisons during the Civil War. The lack of attention to prisoners led to many gruesome things such as eating live animals. The two most infamous prisons were Andersonville in the South and Elmira in the North. Both had terrible conditions that were largely caused by the psychology of the War: If the other side doesnt have men they cant fight and likewise with weak men. Both prisons were alike in that men died, but each is infamous in their own way of how the men died. Since the Confederacy was collapsing, the South had little food and medical supplies. It was suffering greatly and to stop this an exchange system for prisoners of equal rank went on for one and a half years. Also, men were paroled and released after signing a paper stating that would not bear arms until officially exchanged. Later the exchange system was stopped because the North realized that it was benefiting the Confederacy. After all, the North could afford to lose men as prisoners but the South couldnt afford to replace troops. The Union then could stop the Souths ability to carry on the War. As a result of this, the number and size of prisons increased. Crowding, inadequate provisions, and poor sanitation was then a consequence of the greater number of prisoners which caused 49,000 men out of 346,000 prisoners during the War to die. A public outcry over prison conditions made Abraham Lincoln send Professor Francis Lieber of Columbia to set rules for the treatment of p risoners during war. His set of rules were called the Lieber Code. Both prisons violated this code and that is what I am going to show through this report. Andersonville is probably the most well known of the prison camps. It was a Confederate camp in Georgia from 1864 on. Its main problem was the massive overcrowding. It was built for 10,000 but at one time held 33,000 men. It was built of a roughly h...

pop up ads essays

pop up ads essays Pop-Up Ads: Technology isnt Always a Good Thing by Jud Peterson I. Introduction.....................................................................Page 1 A. Joe Internet User and Pop-Ups..............................Page 1 B. Some Companies Cant Live With em.....................Page 2 C. Some Companies Cant Live Without em ................Page 3 III. Conclusion....................................................................Page 4 D. References............................................................Page 6 As more and more companies go online these days, they need more and more ways to advertise their products and services. The most popular method, unfortunately, is the use of pop-up advertising. For those of you reading who are not in the know, a pop-up ad is an advertisement that appears on the computer screen out of nowhere, mostly when the pop-up victim is surfing the internet, but sometimes they will appear when the victim is not surfing the internet at all. They appear on my computer when Im not even there, but enough of my life story. Lets get back to the issue at hand. Love them or hate them, pop-up ads are here to stay. The majority of todays internet users are doing everything in their power to stop them, but somehow pop-up ads are still an effective advertising tool, so they cannot be stopped just yet. To understand the reasoning behind this, one has to see the issues from a consumers viewpoint as well as a businessmans viewpoint. Most consumers want to do away with pop-up ads, as do many businesses. However, several businesses make the bulk of their income with pop-up ads. Assuming whoever reads this is most likely a consumer who does not like pop-up ads, I will start by discussing this viewpoint and far people will go to stop pop-up ads. I am one of these consumers that wishes pop-up ads would di...

Diante Hardy Essays - Community Building, Community, Free Essays

Diante Hardy Essays - Community Building, Community, Free Essays Diante Hardy Ms.Gormley/ Ms. Burdick Community Development Leadership Program (CDLP) 2 April 2015 Reflective Essay 3 What does it mean to understand the community? Does it mean what society thinks of their community? It could also mean the people of the community feel empowered enough to gain confidence to fight back, for what they believe in and their community of which they are a part of. I believe to understand the community; you need to build your community by enabling people to feel responsible for where they live. Chapter 5, "Understanding Community", there was a section in the chapter that helped me understand how to build the community. The reading discussed building community within your neighborhoods; if we build the community in multicultural settings, then smaller and larger cities will become diverse with different ethnic and language groups. Where I live, the Spanish culture is more common than different ethnic groups. In order to build communities within neighborhoods, you need to bring people together to discuss problems in their neighborhoods and how they can fix it. I believe that this will build towards a shared sense of community. I say this because it's good to have different ideas and perspectives from different types of people to help understand their community. Chapter 5, "Understanding Community", affects my life as well as others lives by giving some insight on how to understand the community as well as people coming together and discuss their ideas and opinions to build the community. The way we bring people together is by creating social bridges. Social bridges are to enable people to reach out for resources and information that are not available to them in their environment. A neighborhood may not have the same resources as another neighborhood may have so once neighborhoods begin to help each other out, then you can build up your community together. A community is a place, a neighborhood where people live and interact with one another. When problems begin to surface, it's because thes e people in the communities do not communicate with each other. In my community a lot of crime happens, but that is because my community doesn't create things to prevent crime from happening. Also there are hardly any programs to p revent young children from joining gangs, and that is also the parents fault as well. Once the people in the community start to understand each other as a whole, then we can build the community. I've learned a major point to help me understand the community. I've learned that in order to understand the community, the people within the communities need to be more interactive with each other to then be able to have a say for what needs to be done inside the community. "Community is the set of obligations and responsibilities that people assume when they are willing to help one another (Rubin Rubin p.9 7) ." When people work together, they achieve their goal. Understanding the community is about being strategic and getting people from neighborhoods to work together. Chapter 5, "Understanding Community" gave me some insight on how to build and understand the community. The point that resonated with me can enable the society to come together as one to understand their community and make it a better place.

Language Awareness[ 10th edition] Assignment Example | Topics and Well Written Essays - 250 words

Language Awareness[ 10th edition] - Assignment Example It is a negative word and should be left at that, as it has a significance that should not be forgotten. Since the true meaning of the term is founded in racism, it should not be plucked from its role and meaning, in an effort to render it impotent. Suppressing the word and restraining it in the confines of racist conduct continues to give the word social significance and a place in history from which today’s generation can learn of the progress made by society (Asim, 2007). Although efforts of making the term impotent have been made by various entities, due to the historical significance of the word, such efforts remain unsuccessful. The word can only be made impotent by restricting its use to history, where it played a specific role (Asim, 2007). Not using the word in today’s setting to try and change its meaning only serves as a reminder of past history and the tension that existed between the white and black community, since the word tags more than mere

What is the relation between reason and ethics Essay

What is the relation between reason and ethics - Essay Example Notably, Plato identified the hierarchy of forms in which ethical behavior which he denoted as the form of the good was at the topmost position in the hierarchy. In his argument, he asserted that ethical behavior denoted as true goodness only existed in the intelligible domain. Therefore, such true goodness which refers to ethics can only be understood by the intellect or reason. This is the reason why Plato highlighted that one must use the power of reason I order to exhibit ethical behavior. However, this perspective is challenged by the fact that it is God who gives command of what is ethically right. This changes the role of the power of reason and poses an additional question whether ethics depend on obedience to God. According to Plato and Aristotle, reason remains to be a core defining aspect of humanity and is of critical contribution to ethical behavior (102). Other philosophers have expanded the argument linking reason with ethics highlighting that, an agent in this case an individual must have explanatory and justification reasons for taking a certain action. One’s actions may violate certain rules, but are subject to excuse if the individual offers a rational explanation of a stronger obligation than that indicated in the rule. Therefore, this means that individuals can rely on the power of reason to justify their actions. This argument is partly based on the views of Aristotle, who highlighted that a virtuous life must take into consideration the power of reason. According to him, there two kinds of reason existed; one of them was an intellectual reason which determines what is true or false (78). On the other hand, practical reason helps an individual decide on the right way to do things. Both of these types of reasons determine the action of an individual and hence affect the affects the ethics of that

Reading and Researching Social Science Essay Example | Topics and Well Written Essays - 1750 words

Reading and Researching Social Science - Essay Example This overturns assumptions that refugees get into UK for economic purposes. In previous times, principle refugee applicants were male but recently females are also assuming the roles the males had. UK does not have a standard induction programme for immigrants. The Zimbabweans asylums do not have to have knowledge of living and working in UK. The accessible services vary with the regions that they live in. The asylum seekers receive support from the UK Border Agency (BIA) which provides accommodation for the asylum seekers. Zimbabwe has been having volatile elections which have been stained by violence, intimidation, rigging and buying of votes by use of food (Home Office: 2009b).in the 2000’s drought, food shortages and land seizures continued to destroy Zimbabwe (Reuters Alertnet: 2009). 2005 saw the formulation of the Operation Restore Order. The political as well as economic instability caused inflation in that country when money got printed to meet the budget deficit. The International community criticized Mugabe for the tarnished human rights record. The political unrest and worsening of the economy in Zimbabwe took place at a time UK was reforming its asylum system (Scott, 2010). The bequest of this is a not straight forward patchwork of Zimbabweans refugees. In accordance with the 2001 census, the number of Zimbabweans living in the UK is 49,303. This indicated a 130% increase from 1991 when there were only 21,427 Zimbabweans in the UK. This increase is attributed to the opening out of the NHS which had many Zimbabweans attracted and also political turmoil Zimbabwe. In a recent study which researched among the Zimbabweans living in UK revealed that political unrest is the major reason for immigration to the UK. London and its environments commuter towns have the highest concentration of Zimbabweans. However, they still remain scattered around the

Discuss how an understanding of the biology of insect pests assists in Essay - 1

Discuss how an understanding of the biology of insect pests assists in the control of stored product pests - Essay Example Due to the heavy economic damage caused by these pests, it is important to identify the biological characteristics of these pests in order to formulate effective strategies of eliminating them in our premises. This paper discuses how understanding of the biology of insect pests assist in the control of stored products pests. Characteristics of insects Entomologists and biologists have researched on different characteristics of insects including those infesting stored products. Examples of insect pests that infest stored products include grain weevils, grain and flour beetles, spider beetles, flour moths, mites and psocids among others (Heikki et al 1996). According to Robinson et al (2007), insects exhibit distinct physical, reproductive, and behavioural characteristics that enable them survive and multiply in different habitats. The major defining characteristics of insects are three pairs of legs, three body regions including the head, thorax and abdomen. In addition, insectsâ€⠄¢ bodies are usually enclosed in an endoskeleton (Robinson et al 2007). Because they have jointed appendages, insects are classified under bigger animal group called arthropod (Robinson et al 2007). Many insects have wings for locomotion, and others use their legs to crawl on surfaces. Another defining characteristic of insects is that they develop from eggs. They go through different stages called metamorphosis after hatching until they become full-grown adults. Insects undergo complete or incomplete metamorphosis (Isaac, & Rami, 2009). Complete metamorphosis comprises of four stages, namely egg that hatches into larvae, then pupae and later an adult develops from the pupa stage. Incomplete metamorphosis comprises of three stages, namely egg, nymph and adult (Isaac, & Rami, 2009). Another defining characteristic of insects is that they breathe through spiracles that are located in the thoracic and abdominal cavity (Heikki, et al 1996). The body of insects is relatively small and i t varies in shape and colour depending on the particular species. In addition, insects have one pair of antennae that is used as sensory organ to detect smell, temperature, and other forms external stimuli (Robinson, et al 2007).Insets have different feeding habits and they have specialized mouthparts adapted to suit a particular feeding method. For instance, insects that suck blood from animals or sap from plants have long sharp proboscis. Others that feed on stored products such as grains have different mouth parts, such as mandibles and sharp tooth like structures to enable them feed on the particular stored food material (Isaac, & Rami, 2009). Methods of controlling stored product pests Entomologists have developed different methods of eradicating insect pests infesting stored products basing on their biological characteristics. However, Jack and Nancy (1999) note that no method is 100% effective and a combination of several techniques are applied. Some of the methods used to co ntrol insect pests include insecticides such as fumigants, biological control, sanitation, drying stored products, temperature regulation among other methods. Fumigants work by interfering with respiratory process of insects in large and medium sized storage premises (Jack, & Nancy, 1999). According to Heikki et al (1996), fumigants are volatile and toxic chemicals and they kill the pest by suffocating. Chemicals applied in fumigation are effective at killing insect pests in different stages of metamorphosis. Biological information about these pests is

Global Healthcare Exchange Case Study Assignment

Global Healthcare Exchange Case Study - Assignment Example Secondly, the founders made it clear that their aim was not the registration of an Initial Public Offering (IPO). They had a commitment to increase â€Å"customer value†, which was about the improvement of services to customers, and not â€Å"market value†, which would have been about increasing profits for investors. On one hand, GHX founding companies are all buyers or sellers in the medical supplies industry. Therefore, to this extent, the figure is true. However, on the other hand, GHz is a separate entity with its own management, vision, and direction. This makes it a third party since it considers the collective interests of all the players in the medical supplies industry. GHX software capabilities for the primary benefit of suppliers before the merger with Medibuy included the GHX AllSourceâ„ ¢ Catalog. Suppliers maintained their catalogs, which in turn formed the database that buyers queried. Software for the benefit of the buyers included GHX Connectâ„ ¢ that allowed buyers to utilize their existing ERP systems to connect to GMX’s exchange platform. The GHX Advantageâ„ ¢ let buyers use an intermediary platform hosted by a GMX partner to access the exchange platform (Applegate 23). GMX developed an ERP, the GHX Axiomâ„ ¢, used by buyers with no ERP (Applegate 23). The software discussed above-handled connectivity. On the value-added services, there was the Report Source, which provided buyers with real-time information about their transaction on the Exchange platform. The second one was the GHX Content Intelligenceâ„ ¢ that identified any errors in the transaction process such as discrepancies in catalogs and alerted the parties involved (Applegate 23).

Discuss how an understanding of the biology of insect pests assists in Essay - 1

Discuss how an understanding of the biology of insect pests assists in the control of stored product pests - Essay Example Due to the heavy economic damage caused by these pests, it is important to identify the biological characteristics of these pests in order to formulate effective strategies of eliminating them in our premises. This paper discuses how understanding of the biology of insect pests assist in the control of stored products pests. Characteristics of insects Entomologists and biologists have researched on different characteristics of insects including those infesting stored products. Examples of insect pests that infest stored products include grain weevils, grain and flour beetles, spider beetles, flour moths, mites and psocids among others (Heikki et al 1996). According to Robinson et al (2007), insects exhibit distinct physical, reproductive, and behavioural characteristics that enable them survive and multiply in different habitats. The major defining characteristics of insects are three pairs of legs, three body regions including the head, thorax and abdomen. In addition, insectsâ€⠄¢ bodies are usually enclosed in an endoskeleton (Robinson et al 2007). Because they have jointed appendages, insects are classified under bigger animal group called arthropod (Robinson et al 2007). Many insects have wings for locomotion, and others use their legs to crawl on surfaces. Another defining characteristic of insects is that they develop from eggs. They go through different stages called metamorphosis after hatching until they become full-grown adults. Insects undergo complete or incomplete metamorphosis (Isaac, & Rami, 2009). Complete metamorphosis comprises of four stages, namely egg that hatches into larvae, then pupae and later an adult develops from the pupa stage. Incomplete metamorphosis comprises of three stages, namely egg, nymph and adult (Isaac, & Rami, 2009). Another defining characteristic of insects is that they breathe through spiracles that are located in the thoracic and abdominal cavity (Heikki, et al 1996). The body of insects is relatively small and i t varies in shape and colour depending on the particular species. In addition, insects have one pair of antennae that is used as sensory organ to detect smell, temperature, and other forms external stimuli (Robinson, et al 2007).Insets have different feeding habits and they have specialized mouthparts adapted to suit a particular feeding method. For instance, insects that suck blood from animals or sap from plants have long sharp proboscis. Others that feed on stored products such as grains have different mouth parts, such as mandibles and sharp tooth like structures to enable them feed on the particular stored food material (Isaac, & Rami, 2009). Methods of controlling stored product pests Entomologists have developed different methods of eradicating insect pests infesting stored products basing on their biological characteristics. However, Jack and Nancy (1999) note that no method is 100% effective and a combination of several techniques are applied. Some of the methods used to co ntrol insect pests include insecticides such as fumigants, biological control, sanitation, drying stored products, temperature regulation among other methods. Fumigants work by interfering with respiratory process of insects in large and medium sized storage premises (Jack, & Nancy, 1999). According to Heikki et al (1996), fumigants are volatile and toxic chemicals and they kill the pest by suffocating. Chemicals applied in fumigation are effective at killing insect pests in different stages of metamorphosis. Biological information about these pests is

Proposal for Aquisition of LifeCell Essay Example | Topics and Well Written Essays - 2500 words

Proposal for Aquisition of LifeCell - Essay Example LifeCell Corporation deals in developing, processing, as well as marketing of tissue-based products which are used in reconstructive, urogynecologic and orthopedic surgical processes to restore soft tissue defect in America and worldwide. LifeCell's reconstructive products consist of AlloDerm used for plastic reconstruction, all-purpose surgical, burn up, and periodontal processes; in addition to Strattice, a porcine dermis which eliminates cells and lessens a constituent in the xenogeneic rejection reaction. LifeCell's orthopedic tissue restore products include GraftJacket for restoring damaged or insufficient integumental tissue in orthopedic surgical procedures. The company was incorporated in 1992 in the State of Delaware. (LifeCell Company, 2007) The company has a research and a development team which has ongoing research programs to develop new products required in the clinical applications and surgical applications to enlarge the company's product mix in the highly fast growing bio-surgery industry. (LifeCell Company, 2007) Sof... 2. GraftJacket; for orthopedic uses and lower end wounds 3. AlloCraft DBM; used for bone grafting processes 4. Repliform; used for urogynecologic surgical processes 5. Strattic; for specific plastic reconstruction and all-purpose surgical Processes The company has a research and a development team which has ongoing research programs to develop new products required in the clinical applications and surgical applications to enlarge the company's product mix in the highly fast growing bio-surgery industry. (LifeCell Company, 2007) Industry overview Soft tissue, for example dermis, blood vessels, nerve connective tissue and heart valve encloses an intricate, three-dimensional makeup which consists of manifold forms of elastin, proteoglycans, collagen several proteins as well as vessels (tissue matrix). As component of the human body's normal remodeling procedure, cells In a tissue constantly degrade during this process it replaces the tissue matrix. Nonetheless in the occasion of a large port of tissue matrix is lost or destroyed as a result of surgery or trauma, the human body cannot be able to regenerate that destroyed part this results in scar development. In such a case, surgeons encounter several treatment alternatives for repairing physiology and structure function, the alternatives includes using implants materials from the patient's body parts ("autograft") or created allograft tissue or using synthetic products. The company believes that the best alternative is the use of allograft or xenograft from the company which do not cause tissues matrices to undergo any damages. (Covell, 2006): Industry and market data Table 2, below, has estimated market information of the company's main products in the USA market. The

A Significant Symbol in U.S. Contemporary History Essay Example for Free

A Significant Symbol in U.S. Contemporary History Essay The statement above is just one of the several famous and affecting quotes from a former president of the United States of America, Dwight David Eisenhower. In this short and concise statement, his general principles, beliefs, and ideologies may be observed. This man with a huge heart for peace and humanity has been perceived by millions of Americans as a tough yet upright and high-profiled symbol of the government over the decades. However, this man who has been looked up to by the whole of America may be discovered to have humble beginnings—brought up from a simple family, he was an average boy who grew up to fulfill great dreams and great aspirations for the United States of America. On the 14th day of October in 1890, Dwight David Eisenhower, of David Eisenhower, a mechanic, and Ida Elizabeth Stover, a religious pacifist, was born (Kelly). As a child, he had to help his family and work with extra effort in order to suffice their everyday necessities. He was brought up in a simple yet very religious environment where people are exposed to real-life plain-living (The Eisenhower Foundation). He was born in Denison, Texas, but they eventually moved to Abilene in Kansas where he spent his early education in humble community schools. During this stage of his life, he was raised to be a fun loving youth who was fascinated with the Western American history and had always dreamed of getting into college and obtaining a degree which was considered an extravagance for families like his during that time (The Eisenhower Foundation). It was in Abilene where he had his early foundations, and it was also the place where he acquired his early values which eventually molded him to what people know him for—a noble and principled individual. Eisenhower joined the U. S. Military at West Point, New York on the 14th day of June in 1911 (â€Å"Dwight David Eisenhower†). Here, he was made into a principled and trained fighter which helped him to reach the rank of Second Lieutenant on September 1915. This was the start of his career in the military which have been a difficult battle and a rich learning experience as well for the fighter Eisenhower. In his entire military career, he has been blessed with the might of an ultimate warrior and a fair mind of a just leader. He has been part of several historical events such as McArthur’s venture to the Philippine Islands and the First and Second World War (â€Å"Dwight David Eisenhower†). Eventually, he was able to receive several recognitions due to his selfless and self-sacrificing service for the United States. On the 4th day of November in 1952, he was awarded with the greatest authority an American citizen could ever have; he became the 34th president of the Unites States of America (The Eisenhower Foundation). As it appears, the presidents of the world are given this special privilege of being immortalized through their works and principles. However, people may still question why a person such as Dwight Eisenhower should be remembered when all the other presidents seem to have done the same thing: to serve the country. As Eisenhower ventured in the greatest challenge to rule America, he was faced with serious challenges through the problems and obstacles in the political and economic sectors. The American values and the national security have been put in great risk by the powerful Europe and Asia which vexed the newly appointed president (Dwight D. Eisenhower Memorial Commission). Yet, despite these challenges, he maintained his aim on his strategies and game-plans on how he can win every battle that the country was facing at that time, such as the Cold War which he skillfully handled with utmost determination. In addition, as Eisenhower went through the most difficult and complex challenges as a president, he was able to maintain the balance in the national budget, the credibility of the country’s fiscal responsibility, and the public works that were significant in the lives of his people. He became remarkable in his efforts to establish sturdy innovations to the government as a whole and to his presidency in order to improve not just the country’s infrastructures but also the morale and dignity of the government (Dwight D. Eisenhower Memorial Commission). Eisenhower also had that incomparable heart for his people. He recognized the needs and the grievances of the less fortunate Americans which led him to establish agencies like the Department of Health and the Education and Welfare in 1953, while he also made improvements in the Social Security through increased benefits for millions of Americans (Dwight D. Eisenhower Memorial Commission). These were just some of his simple yet very significant efforts that will forever rest in Americans’ memories as he left them after a long heart ailment on the solemn day of March 28, 1969 uttering his last words, I want to go; God take me. (The Eisenhower Foundation). Among the many presidents that the United States has met, Dwight Eisenhower created a difference as inspired by his upbringing. It provided him enough courage and determination to reach greater heights. It may appear that the function and role of the American president is one of the hardest and most complicated in the world. Yet, to think that Eisenhower was able to go through it while maintaining a spiritual and fair heart is also commendable. A leader who does not allow his power and authority to rule his heart has also been attributed to Eisenhower by the people themselves. This is because while he was a man who was very well exposed to violence and wars, he spoke of peace and freedom from strife. Over his years of service, aside from literally fighting for his nation and helping to winning the wars, he was able to win the trust and confidence of his people through keeping his values and morale in his leadership strategy. Truly, it may be hard to find a perfect leader. Nevertheless, finding a leader like Eisenhower who had a sense of humor and integrity at the same time can also be one in a million chances. Considering the accounts of history which tell stories of Eisenhower as a hero of America, it may appear that he indeed played a significant role in the U. S. contemporary history. A man who led a simple life as a child and grew up to become the person with the highest authority in America but never abused his powers for wealth and personal interest is indeed worthy of remembrance. Indeed, no person must be judged according to his or her roots. Certainly, societal status does not in any way make a discerning factor to tell the worth and value of a person, because if there is any symbol and example who best represents a story of humble roots to the height of glory and honor in America, it would be undeniably someone like former President Dwight Eisenhower of the United States. Works Cited Bancroft, David G. â€Å"Dwight D. Eisenhower: 34th President (1953-1961). † USA Patriotism. 2002. 24 November 2008 http://www. usa-patriotism. com/quotes/eisenhower. htm. Dwight D. Eisenhower Memorial Commission. Why Memoralize Eisenhower?. 27 August 2008. 24 November 2008 http://www. eisenhowermemorial. org/whymemorializeike. htm. â€Å"Dwight David Eisenhower†. The Eisenhower Library Information Resources. September 2000. Ibiblio. 24 November 2008 http://www. ibiblio. org/lia/president/EisenhowerLibrary/_General_Materials/DDE_Biography. html. The Eisenhower Foundation. Biography: Dwight David Eisenhower October 14, 1890-March 28, 1969. 05 August 2008. Eisenhower. com. 24 November 2008 http://www. dwightdeisenhower. com/biodde. html. Kelly, Martin. â€Å"Dwight D. Eisenhower- Thirty-Fourth President of the United States. † About. com: American History. 24 November 2008. http://americanhistory. about. com/od/dwightdeisenhower/p/peisenhower. htm.

Starbucks Market Analysis

Starbucks Market Analysis Starbucks Corporation is an international coffee and coffee house chain based in Seattle, Washington, United States. It opened as a single small store opened in 1971 and became a coffee giant at the end of the millennium. Starbucks has led a coffee revolution in the United States and beyond. The store was opened by 3 men: Jerry Baldwin, Zev Siegl and Gordon Browker. Starbucks for first nine months bought coffee from Peets Coffee. Within first decade Starbucks opened five stores. Mid-1980: In 1983, Starbucks bought Peets Coffee the same year, Schultz who was hired in 1982 to manage the companys retail sales and marketing, took a buying trip to Italy, where another coffee revelation took place. He visited Milans famous espresso bars and captivated by the culture of coffee and the romance of Italian coffee bars. He returned home determined to bring that type of culture to the United States but the higher authorities didnt support him. As a result he left the company and decided to write business plan of his own. His parting with Starbucks was so amicable that the founders invested in Schultzs vision, he then returned to Italy to do research, visiting coffee and espresso bars. In 1986, he opened his first coffee bar in the Columbia Seafirst Center second was soon opened in Seattle and third in Vancouver. He also hired Dave Olsen, as a coffee consultant and employee trainer; he was the proprietor of one of the first bohemian espresso bars in Seattle. A year later Schultz was thriving while Starbucks was encountering frustration. Schultz then approached his old colleagues with an attractive offer: how about $4 million for the six-unit Starbucks chain? They sold, with Olsen remaining as Starbucks coffee buyer and roaster. He merged and changed the name to Starbucks; the company then became Starbucks Corporation and prepared to go national. In August 1987 Starbucks Corporation had 11 stores and fewer than 100 employees. In October of that year it opened its first store in Chicago, and by 1989 there were nine Chicago Starbucks. Starbucks market was growing rapidly, in the United States sales grew from $50 million in 1983 to $500 million five years later. In 1988 Starbucks introduced a mail-order catalogue; the company was serving mail-order customers in every state and operating 33 stores. By then the companys reputation had grown steadily by word of mouth. Starbucks installed a costly computer network and hired a specialist in information technology from McDonalds Corporation to design a point-of-sale system via PCs for store managers to use. Every night all the information pass to Seattle headquarters. In 1990 the headquarters expanded and a new roasting plant was built. Rapid Early 1990s: Starbucks also developed a reputation for treating its employees well which results in low turnover in the food service industry. The company went public in 1992, the same year it opened its first stores in San Francisco, San Diego, Orange County, and Denver.   By the years end there were total 165 stores. In 1993 Starbuck opened first East Coast store, in a premier location in Washington D.C. At the end of 1993 the chain had 275 stores and 425 one year later. Over the previous three years, sales had grown an average of 65 percent annually, with net income growing 70 to 100 percent a year during that time. Starbucks broke into important new markets in 1994, and purchased a 23-store rival based Coffee Connection. There was unexpected increase in sales when in 1995 Starbucks launched a frozen coffee drink called Frappuccino in its stores. That same year, Starbucks began supplying coffee for United Airlines flights. Late 1990s and Beyond: For the first time, the company ventured overseas the following year. They initially started by joint venture and licensing with local retailers. In Japan the first foreign market was developed with the help of SZABY Inc., a Japanese retailer and restaurateur, through other partnerships they also opened in Hawaii and Singapore the same year and in 1997 they also opened in Philippines. They in 1996 partnership with Dreyers Grand Ice Cream, Inc. to develop and sell Starbucks Ice cream. Within eight months of introduction, the number one coffee ice cream in the United States. When they expanded in 1997 into Florida, Michigan and Wisconsin the total number of branches were 1,412 by the end of year. Sales reached up to $1 billion and net income hit $57.4 million. Critics complained that the company was deliberately locating its units near local coffee merchants to siphon off sales, sometimes placing a Starbucks directly across the street. In 1996 and 1997 residents in Toronto, San Francis co, Brooklyn, and Portland, Oregon, staged sidewalk protests to attempt to keep Starbucks out of their neighbourhoods. In late 1999 the protestors took their anger out on several Starbucks stores which were then temporarily closed in the companys hometown of Seattle. Growth in the Pacific Rim continued with the opening of locations in Taiwan, Thailand, New Zealand, and Malaysia in 1998 and in China and South Korea in 1999. By early 2000 the number of Starbucks in Japan had reached 100. The company aimed to have 500 stores in the Pacific Rim by 2003. The Middle East was another target of global growth, but it was the United Kingdom that was the object of the companys other big late 1990s push. In 1998 Starbucks acquired Seattle Coffee Company, the leading U.K. specialty coffee firm, for about $86 million in stock. There were more than 100 branches in United Kingdom by late 1999. Starbucks hoped to use its U.K. base for an invasion of the Continent, aiming for 500 stores in Europe by 2003. Starbucks in 1998 entered into a long-term licensing agreement with Kraft Foods, Inc. for the marketing and distribution of Starbucks whole bean and ground coffee into grocery, warehouse club, and mass merchandise stores. The company also began experimenting with a full-service casual restaurant called Cafà © Starbucks. In early 1999 through the purchase of Pasqua Coffee Co., a chain of coffee and sandwich shops with 56 units in California and New York. Starbucks had already developed its own in-house tea brand, Infusia, but it was replaced following the early 1999 acquisition of Tazo Tea Company, a Portland, Oregon-based maker of premium teas and related products with distribution through 5,000 retail outlets. In early 2000, the company did an agreement with Kozmo.com Inc., an operator of an Internet home-delivery service providing its customers with videos, snacks and other items. In the early 21st century, Starbucks was working to achieve Schultzs ambitious goals of 500 stores in both Japan and Europe by 2003, as well as his ultimate goal of 20,000 units worldwide. In June 2000 he stepped down as CEO of the company to become its chief global strategist, while remaining chairman. In the early 21st century, Starbucks was working to achieve Schultzs ambitious goals of 500 stores in both Japan and Europe by 2003, as well as his ultimate goal of 20,000 units worldwide. STRATEGIC DEVELOPMENT: 1982:  Howard Schultz is hired to manage retail sales and marketing.   1983:  Peets Coffee is acquired.   1985:  Schultz leaves the company.   1987:  Schultz buys the six-unit Starbucks chain from the original owners for $4 million, merges and renames his company Starbucks Corporation.   1988:  A mail-order catalog is introduced.   1992:  Company goes public.   1993:  First East Coast store opens, in Washington, D.C.   1995:  Frappuccino beverages are introduced.   1996:  Overseas expansion begins. Partnership with Dreyers begins selling Starbucks Ice Cream. 1998:  U.K.-based Seattle Coffee Company is acquired. Partnership with Kraft Foods is formed for the distribution of Starbucks coffee into supermarkets.   1999:  Pasqua Coffee Co. and Tazo Tea Company are acquired.   2000:  Schultz steps aside as CEO to become chief global strategist, while remaining chairman; Orin Smith takes over as CEO.   Situation Analysis: MARKET: A market is an actual or conceptual place in commercial world where forces of demand and supply operate, and where buyers and sellers interact (directly or through intermediaries) to trade goods, services, or contracts or instruments, for money. COFFEE MARKET: Almost 70% of the worlds coffee supply is provided by smallholders cultivating less than 10 hectares in 80 countries in Africa, Asia and Latin America. However, the extreme volatility and long-term decline in coffee prices on international markets endangers the livelihoods of the 10 million small coffee farmers dependent on coffee for their primary source of income. In December 2000, international coffee prices hit a 30-year low, with further falls expected. These prices barely cover production costs in many countries. Current coffee oversupply is massive and production is increased more than demand due to latest technologies. Coffee consumption in the US still focuses on the morning/breakfast. Starbucks is the leading and most major name in promoting coffee throughout the world. They have expanded continuously and it has resulted in their growth and popularity. Starbucks revenue is generated both from company-operated retail stores and from specialty operations. Source:Company Reports Market share of starbucks: Total per annum sales of coffee in Britain has reached up to  £1bn-a-year. The number of people with coffee intolerance has more than doubled in the past four years. Starbucks has seen sales and earnings rise, despite of challenging and economic situation in the world. Together, these improvements are enabling the company to continue to make key long-term investments in the world. http://t1.gstatic.com/images?q=tbn:ANd9GcQA61dN0xFppGR7YUUJeT_L9rX6wjzdHvurNZunAF06rKha5vst=1usg=__aFLXz2_5RtAyfXvxwuq-wsuLXW0= Starbucks positions itself as a specialty premium coffee retailer, which sells a wide variety of coffees and other beverages, both hot and cold, together with snacks and sandwiches. The company currently has a network of over 10,000 coffee shops in 37 countries which give the company a strong and well known brand image and clear differentiation from many other coffee brands. This scale and strong brand give Starbucks a high degree of bargaining power with suppliers and also and differentiate its offerings. However, intense competition in the retail beverage segment could adversely affect the companys profit margins, and the company is currently still strongly dependent on the US market for the majority of its revenue and profits. http://t1.gstatic.com/images?q=tbn:ANd9GcQsf66kOHW2RmCLx5xCf_mvLPJhp4KEW2asfRZoY_UT5XGoI44t=1usg=__9q9bCAEJ1R8kb6faekzRLQzZtBw=. Market segmentation of starbucks: Market segments are group of customers having similar needs / wants and preferences. It enables the organization to more closely match it marketing mix with the customers of same needs or demands. Starbucks is mainly adult-focused and aims to connect with their customers,  communities, and children through various advertising tactics. The vast majority of these  customers come from urban areas. Another new and large growing target market within the coffee industry is college-age  students and post-graduate individuals residing in urban areas. These two segments  are heavy coffee drinkers. Starbucks has identified through market research that this is the segment that will generate the greatest impact to their business and they have targeted them with products. Starbucks presents a narrow range of products geared towards this segment. By limiting choice and presenting a few products. There have been studies showing that coffee consumption has increased with the drinkers educational level. Starbucks is a company that embraces diversity, not limiting themselves to one specific demographic, behavioural, or geographic segment, Starbucks they are always treated as equals. The company promotes minorities and women who own businesses. This helps to increase the feeling amongall their customers that they are valued . Internal Analysis-SWOT Analysis: Strengths: Customer Loyalty- Starbucks has very strong brand recognition and faithfulness  among those who frequent the coffee shop. Employee Loyalty- Starbucks partners are their greatest assets.They empower  their employees, allowing them to make their customers experiences memorable and  satisfactory. Social Issues- Starbucks supports many social issues like literacy, clean water and health issues etc. Weaknesses Starbucks has a somewhat narrow product line for their overseas countries. For  example, it is hard for Starbucks Coffee to promote tea in China. Many people and industries view the companys lack of advertising as a negative  business strategy. Over-expansion: Right now Starbucks is venturing out of the coffee industry and into music, books, entertainment, and other foods as well. Too many brand extensions may become harmful to the company. Opportunities Starbucks could add to their product line multiple brand extensions: desserts,  sandwiches, more coffee/hot chocolate variations, etc. There is a great deal of overseas expansion. Threats Immediate competition from fast-food restaurants catching on the specialty coffee wave and developing products that competes with Starbucks. Tim Hortons Dunkin Donuts McDonalds Nestle External Analysis PEST Analysis: Starbucks holds a different brand name and reputation in the market, although there do exist many companies in the market and the competition in the market is also fierce. The competitors in the market make use of location, product mix and develop small markets (niches) to make themselves sustainable in the big market. PESTEL stands for Political, Economic, Social, Technical, Environmental and Legal environments surrounding a business firm. It is a strategic, analytical tool to understand external forces. A brief overview of each of them is given below: Political Environment: The relationship that exists between the coffee producing countries and the United States is of importance. In addition, the UK US relations and the political stability in UK will also play a role in the success of the company. Economic Environment: In UK, the unemployment rate is 7.8%, Inflation rate is 3.2%, Exports are  £520m, Imports are  £493m, GDP Per Capita is $43,785, GDP Real growth rate is 1.20%. There is a constant demand of food and beverage products, and the Americanization of the new younger generation brings opportunity in terms of the acceptance of the brand in UK. Nevertheless, as revealed by figures, the development in the country has increased the income of the people providing them with higher disposable income. Social Environment: The great population of 62 million has made UK high in social trends. The effects that can be encountered from the social environment pertain to the change in the use of coffee as a beverage. Technological Environment: New technologies can create new products, can lead to innovation and reduction of cost, Starbucks can take the advantage of UK innovations made in technology. Environmental Influence: Environmental factors include the weather and climate change. Changes in temperature can impact on the company. This heavily affects the coffee industries. Legal Environment: In UK there have been many significant legal changes that can affect company behaviour. The introduction of age discrimination, an increase in the minimum wage and greater requirements for firms to recycle are examples of relatively recent laws that can affect companys actions. Michael Porters 5 Forces: According to Michael Porter, the five forces that affect the company in any industry include the competition, the suppliers, the customers, the threat of new entrants and the threat of substitutes. The porters five forces analysis for Starbucks in UK is given below: Industry Competition: There is no competition in terms of volume of operations. Competitors are selling similar products including specialty coffee and high quality food. Tullys Coffee, Gloria Jeans, Caribou Coffee are major competitors. Threat of New Entrant: The innovation and product differentiation can be brought in by new entrants. Threat of Substitutes: There are many substitutes, offering similar services and also taking a share of the market available to Starbucks. Bargaining Power of Suppliers: Star bucks is vulnerable in terms of power of the supplier. Bargaining Power of Buyers: Supplier products are highly differentiated. Customers are buying experiences and are fiercely loyal to a particular specialty coffee retailer. Ansoffs Growth Matrix: Existing Product New Product Existing Market Hotels, Grocery Stores, Airlines Salads and New bold Fresh Lunch Program. New Market Open stores all over the world. Music CDs, clothing, Chocolates, Coffee mugs.

Good Friends :: Friendship Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Randy and I met in fifth grade; he was the new kid in town and I was in the â€Å"cool group.† So naturally â€Å"the group† chose a person, me, to check out the new kid’s credentials. We talked about his other school and his hobbies, a baseball fan: right here he was a hit. One thing was different about him: he was African-American. I thought he was cool and so did some of the other â€Å"cool† kids, but some thought that he was too different. Right here, I knew that he was never going to make it in the popular crowd.   Ã‚  Ã‚  Ã‚  Ã‚   One day, my best friend and I decided to visit Randy; he lived right down the street from me so it was no big deal. We rang the doorbell and Randy let us in; his father worked at night, so he was there also. We were introduced to his dad, the coolest guy, and decided to go to the park. Randy told us that he had really appreciated us coming by, because he thought that no one liked him. I hate to say that it was true, but it was; of course, we completely lied and told him that everyone thought he was cool. I knew we couldn’t tell him the truth, it would break the poor kid. As time passed we became very good friends, and to my surprise he did become popular.   Ã‚  Ã‚  Ã‚  Ã‚   Randy was one of those kids who was good at everything, especially basketball; I, on the other hand, was not. So one day, I went to his house and we played basketball. Actually, we really didn’t play basketball at all, he taught me the game. He patiently taught me all the moves; the cool thing was I began to enjoy the game. Randy would not move on to a new skill unless I had completely perfected the one before. It was the first time someone actually forced me to learn a game, and because of this I grew to love it. As a matter of fact, I would go to his house after school every day and he would teach me a little more; I was anxious to learn what he would teach me next. I was becoming a real pro.   Ã‚  Ã‚  Ã‚  Ã‚   There was just one problem, I couldn’t really keep up with him, because I had very bad Asthma. It affected me in every way, I couldn’t run as quick and I would get Good Friends :: Friendship Essay   Ã‚  Ã‚  Ã‚  Ã‚  Randy and I met in fifth grade; he was the new kid in town and I was in the â€Å"cool group.† So naturally â€Å"the group† chose a person, me, to check out the new kid’s credentials. We talked about his other school and his hobbies, a baseball fan: right here he was a hit. One thing was different about him: he was African-American. I thought he was cool and so did some of the other â€Å"cool† kids, but some thought that he was too different. Right here, I knew that he was never going to make it in the popular crowd.   Ã‚  Ã‚  Ã‚  Ã‚   One day, my best friend and I decided to visit Randy; he lived right down the street from me so it was no big deal. We rang the doorbell and Randy let us in; his father worked at night, so he was there also. We were introduced to his dad, the coolest guy, and decided to go to the park. Randy told us that he had really appreciated us coming by, because he thought that no one liked him. I hate to say that it was true, but it was; of course, we completely lied and told him that everyone thought he was cool. I knew we couldn’t tell him the truth, it would break the poor kid. As time passed we became very good friends, and to my surprise he did become popular.   Ã‚  Ã‚  Ã‚  Ã‚   Randy was one of those kids who was good at everything, especially basketball; I, on the other hand, was not. So one day, I went to his house and we played basketball. Actually, we really didn’t play basketball at all, he taught me the game. He patiently taught me all the moves; the cool thing was I began to enjoy the game. Randy would not move on to a new skill unless I had completely perfected the one before. It was the first time someone actually forced me to learn a game, and because of this I grew to love it. As a matter of fact, I would go to his house after school every day and he would teach me a little more; I was anxious to learn what he would teach me next. I was becoming a real pro.   Ã‚  Ã‚  Ã‚  Ã‚   There was just one problem, I couldn’t really keep up with him, because I had very bad Asthma. It affected me in every way, I couldn’t run as quick and I would get

Essay --

The chemical reaction between 2 different metals and the juices in the potato generate enough voltage to actually make a clock run or a light bulb a small one. The whole experiment should produce about 1.5 volts DC. You might need to use more than one potato but one should power a small light bulb. It works because the phosphoric acid (H3PO4) in the potato. The potato acts more as an electrolyte not really having a role in the chemical reaction itself. This is why it’s very important to make sure that the pennies and nails never directly touch each other inside the potato. Zinc is an active metal which reacts readily with acid to liberate electrons. The acid’s active ingredient is positively charged hydrogen. So a transfer of electrons takes place between the zinc and the acid. The zinc is oxidized and the acid is reduced to hydrogen gas which you can see bubbling out around the electrodes. The reaction at the penny electrode depletes the electrons from the copper and attaches them to the hydrogen ions in the phosphoric acid. Researchers found that a potato boiled for 8 minutes can make for a battery that produced ten times the power of a raw one. They tried to power a LED light bulb for 40 days and it worked. the cost is around 1 tenth the cost of a typical AA battery. A potato could be used to charge a phone and other electronics. This would be good for regions without a power grid. The potato is not a power source it is the action called salt-bridge between the two metals allowing the electron current to move freely across the wire to create electricity. Numerous fruits rich in electrolytes like banana and strawberries can also form this chemical reaction. Besides being rich in phosphoric acid spuds are ideal in that they’re ... ...e electrons away while other metals accept extra electrons. Electrons are subatomic particles that zoom around an atoms center and make up the part of the atom that is negative charged the lemon batteries is a type of battery called a voltaic battery. These batteries are made up of two different metals which act as electrodes or places where electrons can enter or leave a battery. All voltaic batteries need their metals to be placed in an electrolyte. An electrolyte is a substance that can carry electrical current when dissolved in water. The tiny bit of salt in your saliva makes your saliva an electrolyte and other sour citric acid does the same thing for lemon juice. Batteries stop working when there is not enough of the electrolyte to react with the metal or not enough metal left to react with the metal or not enough metal left to react with the electrolytes.

The Four Primary Symptoms of Narcolepsy

Narcolepsy is a rare sleep disorder characterized by uncontrollable episodes of falling asleep at any place or time. After a 10 or 15 minute sleep attack, the person feels rested only brief period of time, then returns to an uncomfortable feeling of intense sleepiness. Many narcolepsy patients describe attempting to stay awake during the day like trying to stay awake after 3 days without sleep. Attacks may occur while driving, talking, or working. The central nervous system is involved. This disorder begins in adolescence or young adulthood and continues throughout life. Narcolepsy is a potentially disabling, life-long condition estimated to afflict about one in every one thousand people in the United States. Although it is not uncommon, narcolepsy is often misdiagnosed, or diagnosed years after symptoms first appear. The four primary symptoms of narcolepsy are excessive daytime sleepiness (EDS) and cataplexy. People with narcolepsy are unable to resist the temptation of falling asleep and do so regardless of the number of hours slept the previous night. The excessive daytime sleepiness experienced by people with narcolepsy has been described as being like trying to stay awake after going several days without sleep. Frequently, people with narcolepsy fall asleep at inappropriate times, for example while eating or in the middle of a conversation. These moments often frequently occur during periods of intense emotion such as surprise, laughter, anger, or excitement (even in some of the most passionate situations). Cataplexy is the sudden loss of strength in voluntary muscles triggered by these intense emotions. The cataplectic attack can range from partial muscle weakness in a few muscle joints to almost complete loss of muscle control and last for several minutes. Sleep paralysis and hypnagogic hallucinations are also extremely common among patients afflicted with narcolepsy. Although these four symptoms are considered the four key symptoms of narcolepsy, all four symptoms only occur in small portion of the patients most other patients experience some combination of the four symptoms. A. Extensive Daytime Sleepiness (EDS) This is probably one of the most persistent and disabling conditions that can be experienced by someone with narcoleopsy. This feeling typically lasts the entire day and occurs on a daily basis. When a patient with narcolepsy experiences a period where they do fall sleep it is more tan likely due to a failure to resist sleep instead of a sudden attack of sleepiness. Although this strong desire to sleep is constant, recent prior sleep does seem to relieve for momentary periods of time. Other factors that appear to prevent a sleep attack are physical activity and stimulants, but it also prolongs the period of feeling sleepiness. EDS has had a rather significant negative affect on narcoleptics' job performance at school and at the workplace. Narcoleptics experience severe problems with and are typically unable to work with automobiles and dangerous equipment. Narcoleptics are more impaired than epileptic patients in terms of job performance and how prone they are to accidents. Narcoleptics lack many physical, emotional, and family supportive needs, even when compared to patients with cerebral palsy and alcoholism. Cataplexy is the condition in which the skeletal muscles experience extreme muscles. This can vary from paralysis in one limb or throughout the entire body. During an attack, the person is conscious and aware of the environment surrounding him or her and if the paralysis is only partial maybe capable of carrying on a conversation. After the attack, the patient is fully conscious and experiences no confusion. This nearly always triggered by some form of emotional stimulus. The occurrences of attacks vary from patient to patient; it can happen daily or happen only once in a patient's life. These are realistic dreamlike hallucinations that occur either from consciousness to sleep or sleep to consciousness. The hallucinations are typically visual with occasional auditory or other sensory components. It often occurs in conjunction with sleep paralysis (see below). One of the most common hallucinations is to get out of bed and moving about while simply lying in a bed and not even moving a leg. Other hallucinations are more threatening as if a possible attacker enters the room and the patient is unable to move. This is form of paralysis that is the failure to move any skeletal muscle during the period from transition of consciousness to sleep or sleep to consciousness. This occurs frequently to narcoleptic patients. These experiences are extremely traumatizing to a patient and make it difficult for the patient to breathe. The attack usually lasts about 5 minutes but can be broke either by an extreme effort by the patient or external force such as being spoken to or touched. The precise factor that causes of narcolepsy is not clearly understood. Narcolepsy seems to be a biological problem, possibly involving abnormalities of brain chemistry. Narcolepsy or a predisposition to it may run in families suggesting a genetic influence. However, the way the predisposition might be inherited remains unknown. There is no evidence for a psychological basis for the disorder. The most accepted theory is that there is something disturbing REM sleep. The impaired REM system is the theory that explains EDS as well as cataplexy, hypnagogic hallucinations, and sleep paralysis. This was based upon the similarities between cataplexy and REM sleep. In both cases, skeletal muscles experience impairment, due to motor neuron blocking. This blocking of motor neurons occurs along the spinal causing excitation of the neuron in the spinal cord.. Cataplexy occurs when this inhibition of mental neurons are blocked during consciousness. Sleep paralysis may occur when motor neuron occurs prior to actual sleep or extends beyond the waking up period. Hypnagogic hallucinations occur when shifting between REM and wakefulness, this results in the unusual hallucinations experienced during hypnagogic hallucinations. The precise neurological abnormality that causes the symptoms of narcolepsy. The symptoms of narcolepsy are usually first noticed during teenage or young adult years although it can strike at any age. Most often the initial symptom to appear is excessive daytime sleepiness. Later, after several months or even years, cataplexy, hypnagogic hallucinations, or sleep paralysis typically develop. Different individuals experience wide variations in both the developments, the number and the severity of their symptoms. Family, friends, educators, employers and even those with narcolepsy often have a hard time understanding the problem and just what is happening. There is no known cure for narcolepsy. Narcolepsy symptoms can be treated with varying degrees of success with medications and adjustments of life-style and educational. Treatment is primarily intended to cope with the symptoms of narcolepsy. Stimulants are often given to promote alertness and to cope with EDS. The two stimulants that are prescribed the most frequently are methyphenidate and pemoline. Dosage is usually scheduled to promote alertness at the most crucial times. The one difficulty is that tolerance can rapidly develop to stimulants so it is recommended that stimulants be used only when truly needed. Adapting your work schedule to provide for naps at the time most crucial times of the most intense sleepiness can help prevent some of the affects of EDS. This also reduces the need and possible dependency upon medication. Funds for research are needed to advance knowledge about narcolepsy and test the effectiveness of methods of treatment and management.

Nursing Care Plan

Health ProblemFamily Nursing ProblemsGoal of CareObjectives of CareIntervention Plan Nursing InterventionsRationaleMethod of Nurse-Family ContactEvaluation Unhealthful lifestyle and personal habits specifically cigarette smoking as a health threat. 1. Inability to recognize the presence of the problem due to Inadequate knowledge 2. Inability to make decisions with respect to taking appropriate health action due to fear of consequences of action, specifically physical consequences 3. Inability to provide adequate nursing care to the at-risk member of the family due to: A. Inadequate knowledge about the disease or health condition B. Lack of the necessary facilities, equipment and supplies for care 4. Inability to provide a home environment conducive to health maintenance due to lack of knowledge of preventive measures 5. Failure to utilize community resources for health care due to inadequate knowledge of community resources for health care After nursing intervention, Rusty Cacal with the help of his family members will be able to lessen the cigarettes he smokes from 10 sticks to 15 sticks a day to gradual cessation of smoking Objectives 1. After discussing the definition of cigarette smoking, the family will be able to state the meaning of cigarette smoking accurately within 3 minutes. 2. After 10 minutes of discussion, the family will be able to enumerate the components of cigarette completely in 5 minutes. 3. Given the components of cigarette, the family will be able to state at least 8 out of 11 effects of nicotine in 8 minutes. 4. Given the components of cigarette, the family will be able to state the effects of tar completely in 5 minutes 5. After discussing the effects of nicotine and tar, the family will be able to distinguish the effects of addiction in cigarette smoke within 5 minutes. 6. After 15 minutes of discussion, the family will be able to discuss 7 out of 9 management on how to reduce the # of cigarette smoked per day within 8 minutes. 7. Given a sample of a time table, the family will be able to formulate a schedule on the reduction of # of sticks of cigarette smoked per day within 20 minutes. 8. In a day-to-day basis, the clients will be able to practice the formulated schedule plan in 1 month and 2 weeks. Developmental 1. The health care provider will discuss the meaning of cigarette smoking. 2. The health care provider will enumerate the components of cigarette. 3. The health care provider will discuss the effects of nicotine. 4. The health care provider will discuss the effects of tar. 5. The health care provider will distinguish the effects of addiction in cigarette smoking. 6. The health care provider will discuss the different management on how to reduce the # of cigarette smoked per day 7. The health care provider will provide a sample of a time table. She will guide the client in formulating her schedule for 1 month 8. The HCP will monitor the clients’ compliance to the formulated schedule 1. Discussing the meaning of cigarette smoking will enable the clients to have a wide understanding about this habit and be aware that smoking contributes significantly to diseases that shortens life and is leading cause of death like heart attack, stroke, respiratory diseases which make smokers â€Å"pulmonary cripples† as in asthma, emphysema, bronchitis, recurrent infections, and cancer. *Ref: http://doh. gov. ph/tobacco/aboutsmoking. tm 2. Discussing the components of cigarettes will enable the clients to be aware of the possible effects of the listed components *Ref: http://www. knowledgebasescript. com/ emo/article-393. html 3. Discussing the effects of nicotine will enable the clients to know the medical consequences of nicotine exposure *Ref: Psychology Today Staff Originally published by Psychology Today:2002/10/10 4. Disc ussing the effects of tar will enable the clients to know how it affects their respiratory tract. *Ref: Janice A. Dye and Kenneth B. Adler; http://www. pubmedcentral. nih. ov/pagerender. fcgi? artid=475133 &pageindex=1#page 5. Discussing the effects of smoking addiction give the conclusion that there are many health effects of smoking cigarettes products and not one of them are beneficial. It's not an exaggeration; it is reality that smoking tobacco does unquestionably not only destroy client's well being but also health of acquaintances and family around her. *Ref: Winn, Jackie (2008), â€Å"No Positive Effects From Smoking Can Be Found†. September 28, 2008, from http://ezinearticles. com/? No-Positive-Effects-From-Smoking-Can-Be-Found&id=1290284 6. Discussing the different management on how to reduce the use of cigarette smoke per day increases quit rates by 30 percent. Every person who uses cigarettes should be offered at least brief advice to quit smoking. More intensive counseling and medications are even more effective and should be provided to all cigarette users willing to use them. *Ref:CORINNE G. HUSTEN, ABBY C. ROSENTHAL, MICAH H. MILTON, The Gale Group Inc. , Macmillan Reference USA, New York, Gale Encyclopedia of Public Health, 2002 7. Providing sample time table will help the clients to guide the client in making a checklist or schedule on reducing and quitting smoking. Ref: The lung Asssociation; http://www. lung. ca/protect-protegez/tobacco-tabagisme/quitting-cesser/how-comment_e. php#list 8. Monitoring clients’ compliance to the formulated schedule will able the clients to apply their schedule and reduce the number of cigarettes thrysmoked per day *Ref:http://www. healthline. com/adamcontent/smoking-tips-o n-how-to-quit? utm_source=z_smoking_cessation&utm_medium=google&utm_campaign=adam&utm_term=how%20to%20quit%20smoking Home VisitEffectiveness: 1. Was the family able to define cigarette smoking? Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 2. Was the family able to enumerate the components of cigarette? Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 3. Was the family able to discuss the effects of nicotine Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 4. Was the family able to discuss the effects of tar Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 5. Was the family able to discuss the effects of addiction in cigarette smoking? Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? _ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 6. Was the family able to discuss the different management on how to reduce the # of cigarette smoked per day Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 7. Was the family able to formulate a schedule on the reduction of # of sticks of cigarette smoked per day Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Nursing Care Plan Health ProblemFamily Nursing ProblemsGoal of CareObjectives of CareIntervention Plan Nursing InterventionsRationaleMethod of Nurse-Family ContactEvaluation Unhealthful lifestyle and personal habits specifically cigarette smoking as a health threat. 1. Inability to recognize the presence of the problem due to Inadequate knowledge 2. Inability to make decisions with respect to taking appropriate health action due to fear of consequences of action, specifically physical consequences 3. Inability to provide adequate nursing care to the at-risk member of the family due to: A. Inadequate knowledge about the disease or health condition B. Lack of the necessary facilities, equipment and supplies for care 4. Inability to provide a home environment conducive to health maintenance due to lack of knowledge of preventive measures 5. Failure to utilize community resources for health care due to inadequate knowledge of community resources for health care After nursing intervention, Rusty Cacal with the help of his family members will be able to lessen the cigarettes he smokes from 10 sticks to 15 sticks a day to gradual cessation of smoking Objectives 1. After discussing the definition of cigarette smoking, the family will be able to state the meaning of cigarette smoking accurately within 3 minutes. 2. After 10 minutes of discussion, the family will be able to enumerate the components of cigarette completely in 5 minutes. 3. Given the components of cigarette, the family will be able to state at least 8 out of 11 effects of nicotine in 8 minutes. 4. Given the components of cigarette, the family will be able to state the effects of tar completely in 5 minutes 5. After discussing the effects of nicotine and tar, the family will be able to distinguish the effects of addiction in cigarette smoke within 5 minutes. 6. After 15 minutes of discussion, the family will be able to discuss 7 out of 9 management on how to reduce the # of cigarette smoked per day within 8 minutes. 7. Given a sample of a time table, the family will be able to formulate a schedule on the reduction of # of sticks of cigarette smoked per day within 20 minutes. 8. In a day-to-day basis, the clients will be able to practice the formulated schedule plan in 1 month and 2 weeks. Developmental 1. The health care provider will discuss the meaning of cigarette smoking. 2. The health care provider will enumerate the components of cigarette. 3. The health care provider will discuss the effects of nicotine. 4. The health care provider will discuss the effects of tar. 5. The health care provider will distinguish the effects of addiction in cigarette smoking. 6. The health care provider will discuss the different management on how to reduce the # of cigarette smoked per day 7. The health care provider will provide a sample of a time table. She will guide the client in formulating her schedule for 1 month 8. The HCP will monitor the clients’ compliance to the formulated schedule 1. Discussing the meaning of cigarette smoking will enable the clients to have a wide understanding about this habit and be aware that smoking contributes significantly to diseases that shortens life and is leading cause of death like heart attack, stroke, respiratory diseases which make smokers â€Å"pulmonary cripples† as in asthma, emphysema, bronchitis, recurrent infections, and cancer. *Ref: http://doh. gov. ph/tobacco/aboutsmoking. tm 2. Discussing the components of cigarettes will enable the clients to be aware of the possible effects of the listed components *Ref: http://www. knowledgebasescript. com/ emo/article-393. html 3. Discussing the effects of nicotine will enable the clients to know the medical consequences of nicotine exposure *Ref: Psychology Today Staff Originally published by Psychology Today:2002/10/10 4. Disc ussing the effects of tar will enable the clients to know how it affects their respiratory tract. *Ref: Janice A. Dye and Kenneth B. Adler; http://www. pubmedcentral. nih. ov/pagerender. fcgi? artid=475133 &pageindex=1#page 5. Discussing the effects of smoking addiction give the conclusion that there are many health effects of smoking cigarettes products and not one of them are beneficial. It's not an exaggeration; it is reality that smoking tobacco does unquestionably not only destroy client's well being but also health of acquaintances and family around her. *Ref: Winn, Jackie (2008), â€Å"No Positive Effects From Smoking Can Be Found†. September 28, 2008, from http://ezinearticles. com/? No-Positive-Effects-From-Smoking-Can-Be-Found&id=1290284 6. Discussing the different management on how to reduce the use of cigarette smoke per day increases quit rates by 30 percent. Every person who uses cigarettes should be offered at least brief advice to quit smoking. More intensive counseling and medications are even more effective and should be provided to all cigarette users willing to use them. *Ref:CORINNE G. HUSTEN, ABBY C. ROSENTHAL, MICAH H. MILTON, The Gale Group Inc. , Macmillan Reference USA, New York, Gale Encyclopedia of Public Health, 2002 7. Providing sample time table will help the clients to guide the client in making a checklist or schedule on reducing and quitting smoking. Ref: The lung Asssociation; http://www. lung. ca/protect-protegez/tobacco-tabagisme/quitting-cesser/how-comment_e. php#list 8. Monitoring clients’ compliance to the formulated schedule will able the clients to apply their schedule and reduce the number of cigarettes thrysmoked per day *Ref:http://www. healthline. com/adamcontent/smoking-tips-o n-how-to-quit? utm_source=z_smoking_cessation&utm_medium=google&utm_campaign=adam&utm_term=how%20to%20quit%20smoking Home VisitEffectiveness: 1. Was the family able to define cigarette smoking? Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 2. Was the family able to enumerate the components of cigarette? Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 3. Was the family able to discuss the effects of nicotine Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 4. Was the family able to discuss the effects of tar Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 5. Was the family able to discuss the effects of addiction in cigarette smoking? Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? _ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 6. Was the family able to discuss the different management on how to reduce the # of cigarette smoked per day Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Why no? __ Adequacy : Was the no. of intervention sufficient? Yes__ No__ Why no? __ Appropriateness: Was the no. of intervention, setting, time table, realistic to client situation? Yes__ No__ Why no? __ Acceptability: Was the intervention suitable to client situation? Yes__ No__ Why no? __ Effectiveness: 7. Was the family able to formulate a schedule on the reduction of # of sticks of cigarette smoked per day Yes__ No__ Why? Efficiency: Was the time, materials, human resources used economically? Yes__ No__ Nursing Care Plan Nursing Care Plan Assessment equals Data Collection + Analysis| Nursing Diagnosis – Actual/Potential| Nursing Goal(SMART)| Nursing Interventions/ActionsInclude Rationale/Reference| Evaluation| Female Age : 85Code status: Full Code initially but changed to DNR on 14/Jan-2012Primary diagnosis: PancytopeniaReason for Hospital Admission: Fall at home. Allergy: PenicillinMedical History: Pacemaker, Hypertension, Fall at home, Bradycardia, Hyperlipidemia. Neurological: Alert, Oriented x 4. Diet as ToleratedActivity as tolerated. Does not want to do physiotherapy.Would prefer to remain in bed. Will only move her arms and legs and adjust as needed. | Activity Intolerance related to weakness, bed rest and immobility as evidenced by client verbalizing lack of interest/desire in activity. Risk for falls related to generalised weakness and impaired mobility as evidenced by client having a history of fall in the past. Hopelessness related to failing or deteriorating physical condition as e videnced by client stating â€Å"Why god is not calling me to him†. | 1. Client will participate in daily activity with vital signs within limit in a week’s time. 2.Client will perform ADLs with some assistance, e. g. , toilets with help ambulating to bathroom, by discharge. 1. Client will not experience a fall by identifying risks that increase susceptibility to falls by the end of the day. 2. Client and caregiver will apply tactics and ways to increase safety and provide a safe home environment. 1. Client will initiate behaviours that may reduce feeling of hopelessness by the end of week. 2. Client will be hopeful verbalizing optimistic plans after she is discharged and reaches home. | 1. Record client’s vitals before and after any activity.Rationale: Variation can be caused by temporary insufficiency of blood supply (Ackley & Ladwig, 2008, p 119). 2. Administer pain medications prior to activity. Rationale: Pain restricts client from performing maximum activi ty and may worsen the movement (Ackley & Ladwig, 2008, p 120). 3. Encourage client to change position gradually, dangle, sit, stand and ambulate as tolerated. Rationale: Performing activities slowly at client’s pace and for shorter periods minimizes fatigue (Kozier, 2010, pg. 1126). 4. Teach the client systematic performance of active ROM exercises to maintain and improve joint mobility.Rationale: These activity increases muscular strength and active movement (Kozier, 2010, pg. 1147). 5. Encourage client plan activities with alternate periods or rest and activity. Rationale: Assistance in planning daily routines that maintain a balance between activity and rest may be necessary to conserve energy (Day, 2010, pg. 1744). 6. Reinforce importance of progressive exercise, emphasizing that joints are to be exercised to the point of pain and not after that. Rationale: Pain occurs as a result of joint or muscle injury.Continued stress on joints or muscles may lead to more serious dam age and limit ability to move (Gulanick &Myers, 2010, pg 136). 1. Place objects used by the client within her reach. Rationale: Client can lose balance and might fall when she is trying to get items that are out of reach (Kozier, pg 775, 2010). 2. Emphasize and educate client about the importance of nutrition especially vitamin D supplementation in relation to reducing fall risk. Rationale: Proper diet along with Vitamin D supplement raises calcium which reduces falls and falls related fractures (Best Practice Guidelines, 2005, Rec. 05). 3. Consult with other health care team members such as OT/PT to help resolve mobility issues. Rationale: Interprofessional collaboration results in a sharing of expertise to enhance the quality of patient care (Kozier, pg 776, 2010). 4. Encourage client to do exercises and activity as tolerated to maintain muscle strength and joint flexibility. Rationale: A routine of exercises such as Tai chi can enhance balance and improve overall muscle strength (Best Practice Guideline, Rec. 2. 1, 2005). 5. Educate client to stay in the lower level of house such as bedroom/washroom or everything in one floor.Rationale: Having all daily required amenities nearby will reduce client’s risk of falling. (Kozier, pg 774, 2010). 6. Increase client’s awareness by highlighting the risk factors associated with falls within home; removing unsafe objects. Rationale: Risk factors such as clutter, unsecure rugs, extra loose tripping clothing and inadequate lighting hampers the motivation for mobility (Kozier, pg 774, 2010). 1. Creating a therapeutic nurse-client relationship by listening attentively and increasing her positivity by talking about her past pleasant experiences.Rationale: Encourage client to share feeling and reflecting on past accomplishments, positive memories and significant milestones (Day, 2010, pg. 434). 2. Encourage client to become involved in activities on the unit like interacting with staff, other clients, particip ating in therapy and recreational activities. Rationale: This will help distract her mind from a preoccupation with her illness (White, 2005, pg. 1326). 3. Provide things to do when client is feeling down, like, crossword puzzle, reading books, watching TV.Rationale: This provides time to shift her attention to more creative activities, and will see the situation not so utterly and hopeless (White, 2005, pg. 1326). 4. Teach client to substitute negative self-talk with positive self-talk. Rationale: Focusing on individual’s strengths and abilities enables and support hope (Day, 2010, pg. 434). 5. Encourage client to spend increased time with family and loved ones. Rationale: Clients who live alone with no family support are more prone to hopelessness (Carpenito-Moyet, 2008, pg. 329). 6.Encourage client to engage in creative activities to tap their resources. For example, music, art, storytelling, quilting etc. Rationale: Expressive arts are framework for identifying personal s trengths (Kozier, 2010, pg. 1440). | 1. Client performs activities within daily limits of vital signs. 2. Based on the pain scale verbalized by client, pain medication is administered 30 minutes prior to the start of daily activity. 3. Client demonstrates changing of positions within her tolerance limits. 4. Client understands and demonstrates ROM exercises to improve her mobility. 5.Client discussed importance of activity and rest patterns to manage energy and prevent fatigue. 6. Client understands importance of exercise and looks forward to physiotherapist appointment and also does regular exercise at home as tolerated. 1. Nurse makes sure that client has all the necessary things in within reach before leaving the room. 2. Client understands importance of nutrition in reducing risk for fall and eats appropriately. 3. Client looks forward to Occupation/Physical Therapy appointments. 4. Client understands importance of exercise and also does regular exercise at home as tolerated. . Client verbalized a plan to make changes at home to ensure safety. 6. Client is aware of potential risk for falls and keeps home clutter free and safe. 1. Client seems positive about her life talking to health care team. 2. Client socializes with other people on the floor and looks forward to any recreational activity. 3. Client sets target to finish some part of her magazines and puzzles book before a certain time of day like before breakfast or lunch comes. 4. Client understands and verbalizes the improvement in her health rather than her initial diagnosis. 5.Client makes plans to meet with family and friends every one or two week as per everyone convenience. 6. Client keeps herself occupied either by reading books, watching TV, listening to music or knitting etc. | References (Day,R. A. , Paul, P. ,Willaims, B. , Smeltzer, S. C. , Bare, B. (2010). Textbook of Canadian Medical-Surgical Nursing (pp. 982-983). Williams & Wilkins. White, L. (2005). Foundations of nursing. Australia U nited States Clifton Park, NY: Delmar Learning. Carpenito-Moyet, L. J. (2008). Nursing care plans & documentation, nursing diagnoses and collaborative problems. 5 ed. ). Philadelphia, PA: Lippincott Williams & Wilkins. Ackley, B. J. , & Ladwig, G. B. (2008). Nursing diagnosis handbook: An evidence-based guide to planning care (8th ed. ). St. Louis: Mosby Elsevier. Kozier, B. , Erb, G. , Berman, A. , Synder, S. , Bouchal, S. R. , & Hirst, S. (2010). Fundamentals of canadian nursing, concepts, process and practice. (2 ed. ). Toronto: Pearson Canada. Gulanick, M. , & Myers, J. L. (2010). Nursing care plans, diagnoses, interventions, and outcomes. (7 ed. ). PA: Mosby.